Understanding Search Engine Optimization

Seo, or search engine optimization, is anything that improves your website rank in search engines such as Google. This is important even for those businesses that are brick-and-mortar. There are many ways to improve a sites ranking in a search engine’s organic ranking You should begin with a thorough analysis of your competitor’s website to learn where they are succeeding and where they are not. Focus on areas such as keywords, industry, and geography for example. Analyze your competitors keywords which will suggest to you examples for your own. Next, in analyzing their websites, do they have fresh new content? How long are their blog and articles? Some tools to help you in this are:
Agrees, SpyFu and SEMrush.

Then use tools like Agrees, Majestic, and Moz Open Site Explore to remove or disengage backlinks that are of no value to your site.
Remember, besides what is on your site it is important for mobile optimization that your pages load fast. You can use AMP, designed to deliver faster mobile pages. Using a content delivery network may also help.

Use structured data when formatting your website’s code into a uniform layout and present a site map to Google. SCO involves tightening the focus of your site, editing its content, and removing obstacles to a search engines crawling and indexing activities.
There are two types of SEO:
A. White hat methods- Acceptable ways to accomplish SEO that search engines encourage as good design which conform to their guidelines and
B. Black hat methods- Underhanded ways to gain ranking such as hiding text in a website. These are discouraged by search engines and can lead to a site being sanctioned.
Some final tips:
Make your page titles focused and unique.
Use descriptive meta-tags. Analyze and improve your URL’s structure.
Make your site’s navigation easy.
Offer the best services and products that you can
Include excellent graphics and anchor text.
Make effective use of robots.TXT